Economics and Practice Management

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Chapter 206 Economics and Practice Management

The practice of spine surgery does not just represent the evaluation of spinal problems and the application of surgical techniques to solve them. Prior to surgery—even prior to seeing the first patient—and after all the spine work is done, a practice needs an infrastructure, a business organization that ensures not just financial solvency but also efficient operations, innovative management, and effective marketing. To enjoy a spine practice, a spine surgeon needs a sound business strategy and reliable administrative support.

Surgery, like medicine in general, is practiced in an economic landscape that changes from year to year. Although relatively resistant to the fluctuating health of the general economy, with its cyclical swings from bull to bear market, medical practice remains subject to many of the same considerations that drive other businesses, such as potential for growth, competition, overhead costs of doing business, demand for and financing of innovation, interest rates, labor market conditions, economies of scale, strategic planning, and a constantly changing political and regulatory environment.

The health-care landscape has seen substantial change over the past decade, some of it predictable, some of it unexpected. The only certain lesson that can be learned from the past 10 years is that medical practice and health care in general are mutable and in the midst of a transformation that has yet to see an end. To thrive or even to survive future change, a spine practice must recognize change as it occurs and adapt to change effectively. This requires an awareness of conditions in the general business and health-care economies that affect the way in which a practice is run (macroeconomics), as well as sound decision making in managing the practice for current stability and future innovation and solvency (microeconomics).

Changing Economic Environment

The economic environment of health care has experienced substantial stress over the past decade, owing to health-care cost increases in the preceding decades.

In the 1980s, the inflation rate in health-care services was 10% to 12% per year, exceeding the growth in the general economy by more than 7% per year.1 The doubling time for medical costs at this rate is 5 to 7 years, eroding the funds available for other public or private purposes, such as capital investment, business growth, personal amenities, or savings. Employee health benefits as a percentage of corporate profit rose from 8% in 1960 to 29% in 1980 to more than 70% in 1990.2 Similarly, health-care spending as measured by percentage of gross domestic profit has increased from 7.1% in 1970 to 16% in 2005.3 The need to bring health-care costs under control was seen not as an option but rather as a business and government necessity.

Factors Leading to the Unrestrained Rise in Medical Costs

To understand the response to costs, one must know the factors that payers believe have led to unrestrained rise in medical costs: (1) fee-for-service reimbursement, (2) traditional indemnity insurance, and (3) the technical complexity basis of high-quality medical care.

Methods Used to Control Costs

In response to these factors, payers have attempted to restrain financial exposure. These restraints are the instruments of managed care and, in their most basic form, are price and utilization controls. The simplest price control is a fee discount, and the simplest utilization control is approval of services for reimbursement before the service is performed (preauthorization). These managed care techniques are superimposed on the traditional indemnified FFS mode to balance the cost of recommended medical services by restrictions in permitting these services.

Another form of cost control is to shift a portion of the financial risk for cost increase from third-party payers to physicians by withholding a portion of fees to pay for cost overruns (fee withhold) or by paying for expected services in advance (capitation). Financial risk sharing is perceived as an incentive for physicians to share with the payer a reluctance for creating unnecessary or excessive expense.

For the payer to control expenses, a binding agreement must be made between the payer and the patient, and a binding agreement must be made between the payer and the physician. Under traditional indemnity coverage, the insurer contracted only with the patient to cover incurred expenses. Under managed care contracts, the payer agrees to pay for expenses in exchange for a patient’s agreement to accept restrictions in choice of service, location of service, and choice of physician. The payer and physician must reach contract agreement on price and acceptance of utilization restrictions. The contract between the physician and the payment plan represents a fundamental shift in decision-making authority from the physician-patient relationship to the payment plan. Contract medicine has shifted economic power from physicians to payment plans, granting payers decision-making control over the allocation of resources.

Backlash against Managed Care

Managed care and medical service contracting have been the triggers for a profound and unexpected consumer backlash against health plan restrictions and even against physicians who accept contract conditions that create an incentive to restrict patient access to services.

Within 2 years after the failure of the federal Health Security Act proposed by the Clinton administration in 1994, public denouncements of managed care tactics became widespread. Numerous state legislatures proposed, and a large number passed, “patient protection” statutes restricting health plan management methods. A consistent provision, common among state proposals and included in all federal proposals, is access to specialty care, which seeks to overcome the utilization denials and gatekeeper obstructions that are built into most managed care plans and are intended to reduce the higher costs attributed to specialty referrals.

In addition to federal and state legislative proposals to limit managed care restrictions, the backlash took market and judicial forms. The primary-care gatekeeper health maintenance organization (HMO) products, which grew with such rapidity prior to 1995 and were projected to become the dominant form of health-care plan by 2000, lost popularity and momentum as enrollment shifted to less restrictive preferred provider organization (PPO) plans between 1997 and 2001. Capitation payment to physicians lost ground in a return to traditional FFS. By 2000, large national health plans, such as United Healthcare, began reducing preauthorization restrictions after finding little savings in medical expenses compared with the administrative cost to conduct preauthorization and after loss of enrollment from enrollees who were angered by obstructions to medical services. Additionally, several multimillion-dollar jury awards to plaintiffs against managed health-care plans for injuries caused by denials of care revealed a public sentiment to retaliate against managed care restrictions with heavy punitive damages.

As managed care restrictions lessened at the end of the 1990s, the rate of rise in health-care costs, which had dipped to under 2% of the gross domestic product by 1994, began to rise again, and by 2001, health-care costs had again reached 11%, with the prospect of faster increases in the coming years. The change in rate of growth in costs was due almost purely to a rapid growth in the volume and intensity of services, particularly the number of specialty services and drugs prescribed, rather than to an increase in the fees paid for individual services, which have been fixed or reduced by provider contracts.

The conflict between the cost of care and the demand for care continues to be the source of economic pressure on physician practices, and will be so in the future as the cycle of cost growth in health care again reaches unsustainable highs. Caught between payer budgets and patient needs in this struggle, physicians, including spine surgeons, will have to find new ways to improve the outcome of care without unacceptably expanding the cost of care. More important, the lesson for physicians from the managed care “revolution” is, paradoxically, a recall of traditional physician ethics: Always keep patient interest and welfare foremost in mind.

Practice Organization

Surgeons choose or join a form of practice organization according to personal preference and practice goals. The form of organization that is chosen should conform to the demand in the market. Larger organizations offer the power of collective group influence to negotiations for payer contracts. Larger groups also allow for subspecialization within the practice, which improves the technical expertise of the entire practice and the reputation and marketability of the practice as a whole to the benefit of each of its members.

Any organization is a trade-off. What the member of a larger organization gains in collective power is lost in personal autonomy. For physicians who are accustomed to independent judgment, self-reliance, and personal professional accountability, the exchange may be difficult. What seems to be lost is individual control of practice conditions, professional decisions, and sometimes personal income. What is gained, however, is the security of business economies of scale, cross-fertilization of professional knowledge and experience, division of labor, sharing of administrative expenses, and collective bargaining power in negotiations.

Single-Specialty Group

The simplest form of organization is the single-specialty group practice. The advantages of this form—shared office expenses to reduce overhead, shared service call to increase free time, and shared case information to enlarge on personal experience—make professional life more efficient and productive. Beyond simple office sharing, however, lies a quantum leap in business control opportunity through corporate organization. Corporate integration allows sharing of records, production pools, owned business assets, financial risk, policies, planning, and reputation. More important, corporate integration, such as a professional service corporation or limited liability corporation, allows group decisions about fees, contract participation, services offered, and extent of geographic coverage. In short, it allows, within legal antitrust limitations of group size and market monopoly, the control of price and participation conditions in the market in a way that is unavailable to single practitioners.

The advantages of single-specialty group practice persist into more complex arrangements, such as multispecialty network or multispecialty group arrangements. The organizational potentials of practice should be considered as multiple tiers of organization, the larger arrangements being dependent on the sound structure and function of the smaller units. The basic unit is the individual, with thorough training, reliable practice habits, and cooperative group behavior. The next level is the foundational organization: the single-specialty corporate unit, with the specialty expertise on which each large unit builds and capitalizes. The last level is multispecialty affiliation, such as the independent practice association (IPA) contracting networks, which serve as the common contractor (similar to the general contractor in construction) for its individually autonomous functional specialty units. An alternative to loose affiliation is the higher integrative level of an incorporated multispecialty medical group, which involves central governance and shared financial risk yet is still dependent on the competence and effective functioning of its component single-specialty units.

The key to single-specialty groups is the efficient use of individual resources. Internal competition should be minimized, and differences in individual interests and experience should be exploited and individual strengths maximized. To do so, effort and production should be fairly rewarded (however, the group collectively defines the term fairly).

The tendency toward subspecialty differentiation within specialty groups can be expected to grow. The 1995 Comprehensive Neurosurgical Practice Survey found that 23% of respondents had completed a fellowship, but only 11% listed the spine as the area of special training. Of the 16% who practiced only a subspecialty, over one third were spine surgeons.4 About two thirds of neurosurgical practice involves spine work, traditionally by neurosurgeons in a general neurosurgical practice.5 As the size of neurosurgical groups grows, an increase in subspecialization may be expected, with a larger number of neurosurgeons limiting practice exclusively to spine disorders.

Subspecialization creates higher levels of efficiency for three reasons: (1) It allows concentration of experience in a few individuals, which improves technical ability, tends to reduce both operative time and complications, and creates local expertise; (2) it allows concentration of interest, particularly for learning, researching, and designing innovative techniques; and (3) it improves marketability of the practice in a competitive market, in which expertise, especially if cost efficient, holds a high premium.

Contracting Network

An intermediate form of integration of independent practices is the IPA, which is an affiliation of otherwise independent physicians or groups organized for the purpose of entering into contracts for medical service with one or more payers.

The IPA is a corporate entity whose physician members have signed a participation agreement with the IPA. The IPA members remain independent and enter individual participation contracts negotiated by the IPA with insurers. An IPA may be a single-specialty network but more often includes a complete multispecialty panel, which conforms to the contracting need of the health plan. Depending upon the IPA’s agreement with its members, the IPA may either include all its physician members in any medical services contract it negotiates and signs or reserve the right of each physician group to accept or reject each payer contract. The former arrangement, IPA single-signature contracting authority, gives the IPA greater negotiating power and generally the potential for better contract terms. However, physician groups often balk at giving blanket contracting authority to an IPA and sometimes prefer to reserve the right to refuse, despite the weakened bargaining position created for the IPA.

The advantage of an IPA to the physician is the opportunity to participate in contracts attracted by the organized physician panel and to benefit from what negotiating clout the network may have. The disadvantage is the network’s inability to collectively set fees or refuse to deal with an insurer, because antitrust restrictions limit the concerted action of independent physicians affiliated in a network. The advantage of an IPA to an insurer is the simplicity of network building, particularly when entering a new market. The disadvantage to an insurer is the possible cost inefficiency and noncoordination of a loosely affiliated physician network and the weakened control the insurer has over contract conditions with individual physicians.

For physicians outside of multispecialty group practice, in which the administrative arm of the group serves as the negotiating agent for its member physicians, the IPA provides access to group contract-negotiating power while preserving an independent practice. It does not provide all the available practice for its members but serves as a useful supplemental source of managed care contracts.

Multispecialty Group

The most integrated medical practice organization is a multispecialty group practice. Its organizational features are similar to those of single-specialty groups except that many or all specialties are represented. Independence is traded for group financial and practice security. Individual autonomy is traded for group market power. Practice freedoms are traded for practice stability. The defining features of an integrated multispecialty group are a single corporate billing identity and shared financial business risk.

Several advantages accrue to a multispecialty group, compared with networks. The group has greater latitude to set fees and deal collectively with managed care payers and to collectively refuse unfavorable terms. It can pool capital resources for business investment. It can share overhead expenses, information systems, management, and marketing. It can plan collectively and wield significant influence over local market conditions by group price and participation decisions.

Several disadvantages must be borne by multispecialty groups. Income from higher-paid specialties may be shifted to lower-paid primary-care physicians to attract a needed primary-care base. Personal control of practice hours, time off, and vacation time are reduced or lost. Influence over management decisions is diminished in proportion to the size and variety of the group.

The advantage of a multispecialty group to a spine surgeon depends on the local market. Academic practices are generally large multispecialty groups, though commonly with departmental autonomy, so a desire for academic practice usually implies the choice of a multispecialty group. Outside of academic practice, the choice of multispecialty group practice is commonly determined by financial factors, such as ease in start-up, and practice factors, such as ensured referrals. Two considerations make multispecialty group practice attractive. The first is the power of group influence in medical service contract negotiation. The second is shared overhead expenses, which increase under managed care conditions and require heightened efficiency and access to pooled resources.

Reimbursement

With managed care came both fee reductions and alternative forms of payment to shift financial risk for the cost of care to physicians. Both changes create challenges for the spine practice. The management strategies for the practice depend highly on the forms and levels of payment.

Fee-for-Service System

The traditional form of reimbursement for medical and surgical services has been an FFS system. The concept is simple, but the problems are legion. As an incentive system, it has worked only too well. It satisfies the physician’s desire for compensation for the amount of work done. However, it is a major contributing factor to cost increases and is subject to assault and modification in the market.

One must understand the economic quandary in FFS to understand the changes offered in reimbursement from payer sources: (1) FFS is a cost-based additive unit pricing system without a budget, which encourages the addition of more units, thus increasing the total charge; (2) FFS discourages the bundling of unit charges into package prices and, in fact, encourages the unbundling of previously packaged prices, such as global surgical charges; (3) FFS developed as individual pricing strategies without a rational or consistent basis for the charges related either to overhead (production) costs or to other physicians (competition) in the market; and (4) the lack of competitive market restraint on fees gave rise to the odd economic response wherein the buyer (insurer) established market fee limits (usual, customary, and reasonable [UCR]) rather than relying on seller (physician) competition.

The payer response to the FFS quandary has been to either modify fee pricing among physicians by contracting with physicians for modified fees or offer alternative payment schedules, such as financial risk sharing or salary. The successive modifications to fee pricing levels in FFS reimbursement have been (1) comparative community average rates (e.g., UCR), (2) discounted fee levels (e.g., 80% of charges), (3) private relative value fee schedules (e.g., California relative value scale [RVS], McGraw-Hill RVS), and (4) a public resource-based RVS (e.g., resource-based RVS [RBRVS], Medicare Fee Schedule [MFS]).

Resource-Based Relative Value Scale

The trend in market pricing has been movement from modification 1 (UCR) to modification 4 (RBRVS). One of the goals of development of the Medicare RBRVS was to establish a fee schedule that could be adopted throughout the health-care system by both public and private payers in order to establish uniformity and rationality in the system’s reimbursement methodology.6 By paying on the basis of the resources (time, effort, practice expenses) used to provide a service, a rational basis for relating one service to another was introduced. By using a common basic RVS, the variability among different payers is reduced to a simple difference in conversion factor. Many, if not most, PPO and HMO fee schedules currently use the MFS as a benchmark for their own pricing, setting fees as a percentage of Medicare. Depending on the region, the private payer conversion factor may be higher or lower than Medicare’s annually adjusted conversion factor.

Two changes in specialists’ practice accounting can be made to convert from payer reimbursement to the Medicare RBRVS. The first and more radical change is the conversion of current fees to the Medicare RVS. A benchmark code, such as 63030 (lumbar disc excision), is used to establish the conversion factor equating current fees to the Medicare RVS values. This conversion factor is then applied to all other current procedural terminology (CPT) code relative values, and a new RVS fee is derived for each CPT code. The new fee is compared with the practice’s older fee, and the degree of disparity is noted. The problem for physicians is that the disparity between existing practice fees and fees derived from MFS relative values using a single conversion factor may be quite large, throwing the practice’s billing temporarily into disequilibrium. The effect of disparities between current charges and RVS charges can be softened by converting current charges to the RVS incrementally over time, similar to the 4-year transition period adopted by Medicare in converting to the MFS between 1992 and 1996. The value of such a transition may be quickly realized as the relative weighting of CPT code values becomes the same in the practice’s billing system as in payers’ fee schedules. For spine procedures with multiple CPT codes per procedure, this means an ability to consistently prioritize the order of the CPT codes submitted to be sure the primary code, or base code, is the highest-valued code.

The other, less radical option is to continue to use current fees but determine the conversion factor for each fee that would equate it to the Medicare relative value. The result is a confusing array of different conversion factors for each individual CPT code that may range from $35 or less at the low end to over $75 at the high end. This calculation can be useful in equating current fees to a proposed conversion factor using the Medicare RVS and estimating the effect the offered or negotiated conversion factor would have on current fees for individual codes. To simplify the process, the 20 most commonly billed codes should be selected and analyzed to examine the bulk of revenue-producing services without getting lost in detail.

Bundled Service (per Episode of Care)

A variant of FFS is a bundled service for a fixed fee. There is an element of risk sharing, because the fee for the bundle is fixed in advance and any extra unexpected services are included as part of the package. There is a long tradition in surgery of charging a global surgeon’s fee that includes the procedure as well as the hospital visits and postoperative outpatient visits. This is a bundled service but is risk-limited by charging FFS for any additional required surgical procedures and limiting the postoperative outpatient visits to a fixed period, such as 3 months.

Another form of bundled service is a compromise between unit pricing FFS and fixed payment over time, or capitation. This form of bundled service offers a fixed price for a bundled service that includes all charges that are anticipated for an average episode of care, including all professional fees, technical costs, and facility charges. For this bundled price, the surgeon’s fee, anesthesia fee, radiology fee, operating room charge, and all inpatient hospital, pharmacy, and related outpatient charges are included in a single prospective charge to the payer. Charge calculation requires an accurate database of average utilization and FFS reimbursement for all elements of the bundled team. Profitability emerges from heightening efficiencies to reduce expenses while the bundled fee remains the same. Business efficiencies arise from standardized protocols for care, lower complication rates, better coordination among participants, and selection of more economical pharmaceuticals and technical devices.

Bundled services are a marketing tool for specialty services in a competitive market. The entrepreneur offering the package is counting on known reputation combined with reduced financial exposure to the payer to draw business for that particular procedure away from competitors. Bundling services offers specialists a niche in a competitive market where they can increase the referral base beyond usual physician sources and local health plans. The key is to select procedures that are technically complex and expensive, offering payers significant opportunity for savings by concentrating referrals to one physician group or institution. The strategy works best for high-frequency procedures, for which the level of efficiency can be measurably improved and cost can be lowered compared with competitors; for low-frequency conditions, the area of draw simply has to be widened to convert low local frequency to high regional frequency.

For spine surgery, the concept of bundled service has a natural appeal because all the features coexist that lend themselves to successful bundling: (1) a competitive, oversupplied market, (2) technical complexity, (3) coordination of multiple service components, (4) high expense, (5) high variability in cost and outcome, and (6) payer control of referral.

The drawback for physicians using bundled case rates, or per-episode-of-care rates, is the risk of loss to physicians if their payment is combined with a facility payment. Any time the physician fee is included in a facility payment, the physician risks reduced reimbursement, particularly if excess facility costs are taken out of the fixed-rate payment, reducing funds available for the physician’s reimbursement.

Capitation

Capitated reimbursement is a practical means for managed care organizations to shift financial risk for medical care from insurers to medical providers. Two principles are involved. First, the payer’s annual budget is relatively fixed by the contract with providers, who become responsible for a share in cost overruns. Second, the incentive to increase services, as is the case under an FFS mode, is reversed, so provider profit increases as service volume is reduced. Capitation usually begins with primary-care physicians (gatekeepers), who are expected to control utilization of specialty referrals, hospitalization, and surgical services. Specialty capitation may follow thereafter, mandating that spine surgeons be educated about this form of reimbursement. Some plans have even reversed the order, capitating specialists and hospital services, for which the highest utilization costs exist, while maintaining FFS to primary-care physicians.

A specialist’s association with capitation comes in several forms. In its simplest form, the primary-care physician is capitated, while specialists continue to receive a modified FFS reimbursement for referrals that pass the capitated gatekeeper. The model is simple for accounting purposes, but it creates conflicting incentives within the plan between primary-care and specialist physicians, with a tendency to retain high specialty utilization and costs once the gatekeeper barrier has been breached.

At the next level, the specialist agrees to share risk but without fully capitating. The simplest risk sharing is a percentage withholding of fees, such as 10% to 20%, which is returned at the end of the period of risk (e.g., 1 year) if specialty-generated expenses have not exceeded budget. The more complex risk-sharing arrangement is capitation modified by risk limits. The risk limit is set in one of two ways. The first is stop-loss insurance, such that any expense above a fixed percentage of capitated risk, such as 10%, is covered by an insurance policy. The second is a window or corridor of risk negotiated with the payer. Under this arrangement, the capitation rate is set on the basis of an expected utilization. If utilization exceeds a limit, such as 110% of what was anticipated, the plan provides the physician additional reimbursement, commonly on a discounted FFS. On the other hand, cost savings for utilization that is less than anticipated may be shared by both plan and physician when less than a threshold amount, such as 90% of expected cost, occurs.

The highest level of risk is full capitation. For a specialist, this means receiving a periodic payment, generally once a month, for all anticipated specialty services for a defined population of plan enrollees. The advantage of the plan is that financial risk for that service is fixed in advance, and the person with most control over the generation of expenses (the specialist physician) pays the financial consequence for overuse. The advantage to the specialist is the chance to profit by careful restriction of services or a more efficient use of services. The risk, of course, is a failure to do so, resulting in financial loss for the specialist. The ultimate risk is financial insolvency if miscalculation is profound.

Several conditions must exist before a specialty physician can safely accept a capitation reimbursement, even on a partial risk-sharing basis. These include an understanding of the change in incentives that the capitation payment creates, a belief that it can work, and a determination to react responsibly by controlling unnecessary utilization without jeopardizing patient welfare. However, good intention is not enough; only data analysis can allow a practice to safely accept a capitation payment.

The calculation that is necessary to negotiate a capitation rate for a practice is complex and will likely require actuarial help. The first requirement is access to organized, reliable data on the physician’s practice as well as data on the patient base in the plan. The two data sources are necessary to show two things: (1) how the revenue from the capitation payment will likely compare with revenue under current FFS reimbursement and (2) what the expected utilization and thus the practice expenses will be. The difficult task in negotiation is to reach an equivalency between the reimbursement under FFS and the lump capitation fee and then to use practice efficiency measures to reduce nonessential high-cost service utilization and convert practice expenses to profit.

Data in a practice should be collected in advance of the necessity for negotiating a capitated contract. The minimum necessary information from the practice is a frequency list of CPT codes billed in the practice over 1 year and the average treatment plan for the top 20 diagnoses (ICD-9-CM) or CPT codes. The treatment plan is the list of services by code that the practice provides, on average, for a particular problem, such as lumbar disc herniation. This list includes (1) preoperative visits, diagnostic services, operative procedure charges, in-hospital visits, and postdischarge visits; (2) average charge per CPT code (the practice’s listed charge to FFS payers); (3) average allowable per CPT code (the average amount received from all payers [note that the average practice discount equals average charge minus average allowable]); and (4) utilization rate for individual CPT codes in the practice (how often a given CPT code is used for all patient encounters and how often it is used for particular ICD-9-CM diagnoses).7 These data provide a window into the volume, composition, and revenue generation of billable practice activity under FFS.

The next information that is needed comes from the plan itself. Demographic data (e.g., age, gender, and possibly occupation) about the plan’s enrollees under FFS reimbursement for a minimum period of at least 1 year, preferably 2 or 3 years, reinforces the accuracy of the actuarially expected utilization by the insured population. The information must be specific for the services that are to be covered by the capitated contract and must include all those services for all plan members, including services by other providers, which may shift to the capitated specialist under a capitation contract. The most important demographic distinction is Medicare risk versus commercial risk, in which the capitation rate for Medicare may be several times greater than general commercial rates.8

Finally, the terms of the proposed contract must be examined in order to know exactly what services are included and what the surgeon’s obligation is under the agreement. Terms such as “all necessary neurosurgery services” or “all spine surgery services” are too vague. The contract should detail the specific capitated services by CPT code. Some services that are high-expense, that are rarely done, or that the provider simply does not do may be excluded and provided either as a carveout by another provider or simply on a modified FFS basis. At the same time, it is important to know whether patients from other specialists will be shifted to the capitated provider, necessitating a higher capitation rate to cover the increased volume. Along the same lines, it is important to ensure that inappropriate patient referral, sometimes known as dumping, does not occur in a flood once the capitation rate ensures no increased financial risk to primary-care physicians for early referral to ease their own office burden. This risk is reduced by retaining external health plan utilization controls, developing referral guidelines, using telephone consultations prior to referrals, or conducting informal or formal primary-care physician education. Early referral for specialty management may be appropriate, ultimately providing cost saving, but must be covered by the capitation rate.

The actual base per member per month (PMPM) rate is calculated as a sum of individual rates for each CPT code used by the practice. To make this calculation, an actuarially determined annual utilization table is required, either from national data, such as the Medical Group Management Association data, or from local plan data. The utilization rate for each code is a fraction reflecting the expected frequency of the procedure among the defined population in 1 year (e.g., 0.000900 = the per member per year [1] [PMPY] utilization rate for CPT code 63030). The average allowable charge in the practice for each code is multiplied by the actuarially determined utilization factor to arrive at a PMPY rate that matches current average practice reimbursement. Additional services are added that compose the average treatment plan for the code, also multiplied by the actuarial utilization rate. The total (procedure plus additional services) PMPY rates for all CPT codes to be included in the capitation rate are added together and divided by 12, and the result is the PMPM rate that would allow that practice to maintain an FFS level reimbursement. This figure is used as a benchmark in negotiating a capitation rate. At this point, the practice negotiator must understand that the practice expense data for the capitation rate offered by the plan is likely to be lower than the FFS equivalency rate calculated previously. Only knowledge of the practice expense can reveal what the actual profit margin will be for a compromise cap rate and whether the practice is willing to accept the rate, negotiate the rate, or refuse the offer.

It is important that the number of covered lives in the contract be large enough to prevent unexpected outliers (high-expense cases) from devouring all profitability. Small populations of covered lives make this fluctuation more likely and the chance of loss relatively high. A specialist capitated for fewer than 15,000 lives is taking a high risk. However, it may be prudent for a practice to enter capitation arrangements gradually, initially with a small proportion of the practice volume, thereby limiting the effect of errors in calculation early in the capitation experience, which later might overwhelm the practice with unanticipated expenses.

Once a practice enters a capitation contract, it becomes more important than ever to continuously track cost and utilization data, particularly with regard to the capitated population. It must be remembered that the penalty for an error in calculation or loose utilization control can quickly become catastrophic. Under FFS, unit reimbursement may be increased to cover expenses for any excess utilization. Under capitation, reimbursement is fixed in advance, based on an estimate of expenses. If utilization is higher than calculated, the only side of the ledger that goes up is expense to the business, which diminishes the profit side. Accurate and frequent analysis of practice cost and utilization data allows the practice to learn quickly whether profitability is maintained and what adjustments in utilization are necessary.

Capitation Carveouts

A capitation carveout is a contract for a particular specialty service directed to a single provider group. A capitated plan seeks a specialty carveout either when the service is not available within its panel of capitated physicians and facilities or when it contracts with independent specialty groups and wishes to concentrate care in exchange for capitation rate negotiation with one group. The capitation rate for the carveout services is not included in the capitation rate of any other provider under contract. A specialty group seeks a carveout when it is competing with other groups in a region and wants to lock in referral within a capitated plan. It is an unnecessary strategy when the specialty offers a full range of services and is part of a large capitated group or network without internal competitors.

Carveout services, such as all spine specialty referrals, or designated subcategories of service, such as all spine surgeries, can be negotiated by spine surgeons. The difference between a carveout service and a bundled service is that the carveout is a capitation variant, with a fixed fee per covered member per month, whereas the bundled service is an FFS variant, with a fee per episode of care. The degree of provider financial risk is greater with the carveout because the calculation requires not just the estimated expenses per episode of care but also the estimated occurrence of need for the episode of care in the covered population.

The calculation necessary to negotiate a reasonable carveout capitation rate may combine the calculations necessary for a full capitation and for a bundled service. If a carveout capitation rate includes only the professional component, the calculation is identical to the full capitation calculation, except that the number of CPT codes analyzed is more limited (those included in the carveout). If the capitation rate includes all charges for the carveout service, including professional, technical, and facility charges, the calculation must include all the average needed services combined with an actuarial estimate of the population need for the service over a fixed period of time.

Practice Costs, Management, Productivity, and Profitability

The amounts and types of cost incurred in operating a medical business determine, in part, how profitable the enterprise will be. Productivity is the measure of the value of output relative to the costs of input to the process. Many input costs are incurred in operating a spine surgery business, the most valuable of which are obviously the efforts of the surgeon. The strategy, therefore, is to find the optimum type and amount of cost expenditures that facilitate maximal surgery productivity. Practice management must then endeavor to obtain fair reimbursement for the spine surgeon’s production in order to ensure the desired profitability.

Practice Cost Categories

A spine surgeon’s operating costs are numerous. They include nonprovider salaries, nonprovider benefit expense, information services expense, occupancy expense, administrative and medical supplies expense, insurance premiums, and capital expenditures such as those for furniture and equipment.

The most significant operating costs are personnel costs. Nonsurgeon employees perform tasks that are done most economically by support medical personnel, such as nurses, physician assistants, and nonprofessional medical assistants. Administrative employees perform administrative functions such as billing and collection, patient registration and reception, appointment scheduling, surgery scheduling and precertification, data processing, transcription, accounting, and personnel management.

Nonprovider benefit expenses include medical, life, or disability insurance; vacation and sick pay; and retirement plans. Advantageous tax treatment is afforded for these types of expenses for both physician and nonphysician employees. To attract and retain high-quality clinic employees, it is necessary to provide attractive benefits. Because employee benefits are very expensive, the employer must maintain flexibility with benefit plan funding requirements and mandate at least some employee contribution toward payment of plan costs.

Information services are of ever-increasing cost and importance, perhaps especially for spine surgeons. Most of the costs associated with information services are capital expenditures. However, also included would be hardware and software maintenance costs and service bureau fees.

Generally, occupancy costs are office space lease payments or depreciation, mortgage principal and interest, property taxes, and maintenance costs. The fluctuating conditions of the health-care industry favor renting over ownership. The accompanying responsibilities of real estate ownership can be a counterproductive distraction to the physician. Changes in the practice and market conditions require flexibility in office space, either expansion or contraction; property ownership or multiyear leases often obstruct rapid adjustment to changing practice space needs. Expensively appointed accommodations could possibly be offensive to patients and payers. Medical offices should be comfortable, spacious, distinguished, and attractive but also modest.

Insurance premiums include employee benefit insurance, general property and liability insurance, professional liability insurance, and perhaps key-person life or business continuation insurance. Professional liability insurance is very expensive. However, because the risks involved in spine surgery are relatively high, the surgeon should usually purchase the most complete coverage that is reasonably available. Only if a group rate is unavailable owing to previous litigation should one undertake asset protection strategies instead of appropriate insurance coverage. Also, if a surgery practice is incorporated, total liability coverage can sometimes be increased economically by purchasing separate coverage for the corporation in addition to coverage for the individual surgeons. The advisability of key-person life or business continuation insurance depends on the configuration of the practice organization and the number of practicing surgeons. This type of insurance is generally useful for covering a contractual buyout obligation between the physician and the corporation.

The final cost category is capital expenditures for fixed assets, such as furniture and equipment. Most spine surgery procedures are performed in hospitals; therefore, medical equipment is not usually required in the office. The most significant capital expenditures in terms of both cost and value are for management information and communications technologies. Computer hardware and software, network, telephone, facsimile, and transcription and reproduction systems cost tens of thousands of dollars. However, these expenditures are imperative for the successful operation of a surgical practice in the 21st century.

A common measure of practice expenses is the percentage contribution of each cost component to the total practice revenue. Average percentages for a neurosurgery spine practice, for example, are less than 2% for information services, about 5% for occupancy costs, 1% for administrative supplies and services, 4% for professional liability insurance, about 13% for nonprovider salaries, and approximately 4% for nonprovider benefit expenses. Total nonphysician expenses would average about 35%. Furthermore, the average neurosurgical practice would employ 3.6 nonprovider support personnel per surgeon.9

Cost Accounting

Cost accounting is the determination of costs of doing business, or overhead costs. The importance of performing cost accounting arises in the current market when reimbursement levels for services may be so reduced that reimbursement for those services fails to meet costs or exceed costs. In the past, fees could simply be raised when overhead costs cut into profitability. In contract medicine, this can no longer be done. Business efficiencies must be invoked to prevent income loss when fees are fixed or reduced by contract. One form of business efficiency is to learn which services have a narrow, or even negative, margin of profitability and decide whether to offer those services.

Cost accounting is greatly simplified by using a fee schedule in which each CPT code fee is logically related to all other fees by an RVS. A simplified method to determine costs is as follows:

If the practice has adopted an RBRVS fee scale, the comparison to a managed care contracted fee schedule based on the Medicare RBRVS becomes quite simple:

When plan and practice follow the same RVS, the practice expense ratio for every procedure is known as soon as the conversion factor is revealed, simplifying the mental calculation to determine whether the reimbursement offer is acceptable.

This form of cost accounting can be used for practice fees that are not on an RBRVS scale. It remains useful to determine whether negotiated fee schedules offer a sufficient margin of profit compared with calculated expenses to warrant acceptance. For instance, if the practice fee for a myelogram is $300, the calculated practice expense (40%) is $120. If a plan offered $150 reimbursement, the overhead cost for the myelogram service would be 80% (120/150 = 0.8). This allows a margin of profit of 20%, which in this case is $30. This type of calculation must be applied separately to individual codes when the fee schedule is not constructed on a relative value basis. The calculation can be used for each individual code in deciding which to accept and which to negotiate. On a practical basis, the 20 most frequently billed CPT codes in the practice can be analyzed by this method to decide whether the large majority of the fees offer an acceptable margin of profit.

Productivity

Managing operating costs is essential to a profitable practice, but it is not the only significant factor. The most valuable component of spine surgery care is the surgeon’s time and efforts. The amount of the spine surgeon’s available time is finite; therefore, careful management of that time is the most important factor for business efficiency and productivity. Minimal operating costs are clearly not optimal if efficient use of the spine surgeon’s time is compromised.

Surveys indicate that in 1 week, the average neurosurgeon spends 16 hours evaluating patients in the office, 9 hours making hospital rounds, 19 hours performing surgery, 6 hours on other patient care activities, and 5 hours on administration.4 Obviously, the time spent in surgery is by far the most financially productive. Therefore, increased operating costs can be offset many times by added revenue if those costs can increase the portion of the surgeon’s time spent in surgery.

Only 9% of neurosurgeons would prefer to see more patients in their office. In contrast, nearly 32% feel that they have time for a greater surgical volume. The volume of surgery tends to be a function of the number of office visits. The solution is to increase the number of patients who can be seen in the office without increasing the amount of surgeon time devoted to that activity. The best way to do this may be the use of physician extenders (i.e., physician assistants or clinical nurse specialists). For an FFS practice, the new patient or consultation visit is the most productive office time, for that is where new surgical cases are found. An optimal allocation of office visit time is increasing time for new referrals by assigning routine follow-up visits to physician extenders.

As with most personal service businesses, in a spine surgery practice, the revenue producer (the surgeon) is also the owner and manager. The management of any business is usually very time consuming. Professional managers can minimize the amount of time the surgeon must spend on business affairs and can be cost effective. Because qualified professional managers are somewhat expensive, their employment may be an option that is available only to a group practice, which can spread the cost among several producers.

Profitability

Careful management of practice costs can enhance the spine surgeon’s productivity and contribute greatly to the practice’s profitability. Careful management of the types of patients seen by the spine surgeon and those patients’ source of payment can equally determine profitability. Three payment sources that have a unique character are Medicare, workers’ compensation claims, and third-party liability for personal injury claims.

Medicare patients (except Social Security increment patients) are older than 64 years of age. Their age may make their medical treatment more complicated and time consuming. Medicare reimbursement rates are usually the lowest in most markets, the only exceptions involving Medicaid patients, welfare patients, and patients with no insurance (self-pay). Workers’ compensation and liability reimbursement rates are generally greater than Medicare and commercial managed care rates, but they are sometimes less than commercial indemnity FFS rates. Workers’ compensation and liability patients may have their legal claims as a secondary concern to their medical well-being, and this can complicate their treatment; therefore, these patients may consume more of the spine surgeon’s time. Because reimbursement is procedure-based and surgical procedures are reimbursed at much higher rates than evaluation and management office charges, patients who require less of the surgeon’s office time, relative to surgery time, are economically preferable. When evaluating the economic profit potential of patient populations categorized according to payment source, one should consider the rate of reimbursement relative to the total surgeon time consumption implicit in the characteristics of each population subset.

Likewise, one should attempt to maximize the yield of spine surgery cases derived from the total number of patients seen in the office. This can be achieved by tracking the surgery-to-patient ratio in different groups and then favoring the groups that have the higher yields. For example, if workers’ compensation patients tend to have a lower-than-average yield, their office visits might be restricted unless the fee reimbursement rate is relatively high enough to offset the lower yield. Likewise, it might be profitable to accept a managed care plan’s lower rate of reimbursement if the surgery-to-patient ratio is relatively high. However, because many spine surgery reimbursement rates are either negotiated with managed care plans or imposed by the government, general pricing strategies are less relevant than before.

Finally, collecting as much payment as possible as soon as possible is critical to profitability. Conscientious, industrious, and resourceful billing and collection personnel can be one of the most important factors in maintaining profitability. For a mature spine surgery practice, gross accounts receivable should be less than 30% of annual gross billings, and average days in accounts receivable should be kept between 30 and 45 days. Bad debts should average no more than 6% to 7%. Collection-to-charges ratios formerly ranged between 70% and 80%. However, with deep managed care discounting, the collection-to-charge ratio may be as low as 40%, reflecting the widening difference between former standard charge levels and more recent contractual fee levels. If the charges are reduced arbitrarily to conform to typical managed care fees, the charges may be lower than other commercial payers allow, leaving “money on the table.” Therefore, to capture less common—but available—higher fees, it is better to maintain charges at prior levels and accept the large gap between collections and charges and the higher accounts receivable.

Data Needs

Office information systems have, of necessity, become increasingly complex as claims information requirements have grown. The growth in information requirements has paralleled the growth in cost-control managed care techniques among payers (e.g., documentation of services, prior approval, utilization review, second surgical opinion, and retrospective review). The effect has been an adaptive increase in the sophistication of administrative and financial information collection and handling without a parallel refinement of clinical information systems. Whereas computerization of financial and demographic information has become a practical necessity for conduct of daily business, the remainder of the clinical record has remained for most practitioners a more primitive written record.

Under changing market conditions, information requirements reward new information management schemes. The market demands a more corporate form of structure in the medical community in order to adapt to payer needs. Thus, generated data must be consistent, relevant, standardized, and rapidly transmissible. The specific elements of a data system necessary to meet these requirements are (1) a fully computerized office record, including electronic medical record; (2) standardized historical, process, and outcome data sets; (3) routine analysis of data sets related to CPT codes and ICD-9-CM codes; (4) composite practice and individual utilization and outcome profiles; (5) a monthly expense analysis, including variations among individual practitioners; and (6) telecommunication capability among all participants in the health-care process, including physician office, hospital, pharmacy, diagnostic facility, ancillary provider, and payer.

Particular mention must be made of the necessity for correctly coding evaluation and management services according to the level of service provided and the documentation recorded in the medical record. Medicare began enforcement in 1997 of documentation guidelines that were first published in 1995 and revised in 1997, 1999, and 2000. The guidelines have been surrounded by controversy, particularly regarding the problem that specialties have with guidelines designed for a general practice and the use of “bullets,” or items required in the dictation to qualify for a level of service regardless of the type of medical problem. Nevertheless, practices have been audited for compliance with the guidelines and severely penalized by the Office of Inspector General and the Department of Justice with fines, restitution, and Medicare program exclusion for noncompliance. It is vital to the practice that office records support the levels of evaluation and management service coded and billed, both to Medicare and to private payers, most of whom adopt the same documentation requirements.

The selection of a specific information system depends on cost and system capability. Numerous commercial systems are available, with information about them assessable from trade associations and journals, such as the Medical Group Management Association and the American Group Practice Association.

A database designed for a clinical spine practice is a need that has yet to be satisfactorily filled. The requirements are relatively simple: (1) demographic information, (2) coded diagnostic information, (3) coded procedural information, and (4) outcome information in coded format. Demographic information acquisition is the easiest yet the most pivotal to acquire. Diagnostic information parallels standard diagnostic codes, such as ICD-9-CM codes. Its simplicity can obscure relevant clinical subtleties that may affect treatment and outcome (e.g., with respect to disc herniation, the severity of sciatica versus the extent of low back pain, the presence or absence of reflexes, the degree of positivity of straight-leg raise testing, and the factor of time). Procedure coding is straightforward (i.e., the use of CPT codes). The problem in designing a database lies in outcome data acquisition. No standard data format is accepted industrywide, although a number of health status questionnaire databases are currently in use. Outcome assessment tools, such as the short-form health survey (SF-36) for general health assessment10 and the more detailed Health Status Questionnaire, with a condition-specific (back pain) module,11 are available for commercial use. It remains to be determined whether these functional outcome assessments are sufficiently sensitive and accurate to lead to meaningful decisions about the value of care, particularly spine surgery.

Marketing

Marketing is more than advertising or selling. Physicians in practice have always used marketing techniques, albeit generally unacknowledged ones, in building and maintaining a practice. Personal telephone calls with referral source physicians about referred cases, local educational talks or seminars, and contacts in professional societies are all marketing strategies that are geared toward the referring physician. The strength of the practice is based on the breadth, stability, and reliability of the network of physician contacts. This form of marketing conforms to the traditional medical ethic that proscribed public advertising as breaching professional dignity and restraint. In fact, it fits an economic system based on a variety of factors, including (1) informal market relationships among vendors (physicians) and between suppliers and purchasers, (2) demand defined by reliance on professional judgment to determine market need, (3) supply restriction of competition by licensing and institutional privileging requirements, (4) a distribution system characterized by initial public contact via primary care physicians, (5) decision-making authority in purchasing choices accorded to consumer agents (physicians), and (6) pricing based on FFS reimbursement supported by nonrestrictive indemnity insurance.

The economic market in which medicine is practiced is changing; in response, marketing strategies are evolving. The changes involve the aforementioned factors:

Each of these economic factors indicates a change in strategies observed in the market and new strategies that physicians must consider.

Marketing begins with identifying customer (patient and payer) need. Next, the service or product is designed or redesigned to meet the expressed need or demand. The consumer is informed of the availability and advantages of the product or service by communication strategies. Feedback must be gathered from customers about their satisfaction with the product. This feedback must be used to improve the product and the distribution system. Finally, the market must be regularly reexamined to find new needs and successful competing product lines.

In a monopoly market, such as medicine was in the past, price is relatively fixed, service amenities are often neglected, quality is often judged informally and anecdotally, efficiency is deemphasized, and innovation is discouraged. However, medicine is exiting the monopoly market of professional domination and entering the competitive market of corporate business. The successful marketing strategy in this market is the identification and exploitation of a competitive differential advantage. This strategy mandates the identification of the strengths of the practice as well as the building on these strengths or the identification of a market niche or unmet market demand that the practice can grow to fill. Important concepts are flexibility, sensitivity, and appropriate responses to market demands.

The standard competitive elements on which a business chooses to compete in the market are price, quality, and amenities. Price competition is usually characteristic of a commodity market with large volumes, offset by narrow profit margins per item. Price is commonly the predominant element of competition in plans that offer large blocks of enrollees.

Quality is difficult to define in a medical market in which common training, licensing, and accreditation standards create a presumption of quality. Current standard measurements used to estimate quality of medical care are crude (e.g., mortality, morbidity, and complication rates) and are not generally regarded as significant in purchaser decisions. However, as quality becomes defined as best value, or equivalent outcome for lower price, cost-effectiveness measures such as length of stay and utilization rates may become significant competitive elements in contracting with managed care plans.

Finally, the practice may compete on the basis of consumer amenities, a strategy that often implies a higher price for more convenience or a pleasing environment. The term amenities refers to factors such as evening or weekend appointment times, minimal delays in appointment scheduling, short office waiting time, follow-up office calls to check on progress, pleasant office waiting areas, courteous office staff, and printed disease information and patient instruction materials. Amenities also include conveniences that are germane to the physician-patient relationship, including personal contact, prompt responses, courtesy, and reliability. The choice of competitive elements should be deliberate, particularly regarding price and volume versus amenities.

Service design or redesign that conforms to market research indicators may involve maneuvers as significant as adding or deleting services or as minimal as a name change to improve public understanding and name recognition. A commonly perceived problem is the lack of public recognition of the neurosurgeon as the spine surgeon. Spine surgery is indeed the majority of the neurosurgeon’s clinical practice. Name changes, such as neurospinal surgery, cranial and spinal surgery, or simply spine surgery, are all tactics that emphasize public recognition of what is involved with a general neurosurgery practice.

Service redesign can apply to single procedures or the integration of multiple service components. Consideration of public preference for less invasive procedures may lead to the offering of minimally invasive spine techniques, such as endoscopic surgery for lumbar disc herniation with refractory radiculopathy. Similarly, capitated reimbursement may favor minimally invasive outpatient surgery on a cost-effectiveness basis. Discussions with employers may assist in the design of treatment protocols that conform to occupational needs and improve the referral opportunity.

Feedback is required to determine whether the service and marketing strategy are effective and how each should be altered to respond to consumer perceptions. Patient satisfaction surveys, physician surveys and direct contacts, and employer or payer direct contacts complete the cycle of marketing and bring the business, once again, around to redesigning or refining the product or service.

Use of an Internet site is becoming a more common means for marketing a medical practice. It allows the practice to publicize the services it wishes to emphasize in building a competitive differential advantage. It also allows patients to become acquainted with the physicians in the practice and the patient information needs and billing requirements of the practice. A website also provides a means for access to postoperative instructions and answers to commonly asked questions without a phone call to the office. A website can include links to commercial medical information sites that the practice finds can help patients to better understand the conditions and surgical procedures with which the practice deals most commonly.

Marketing is necessary in a competitive market. Marketing is as much information gathering as it is information dissemination. It has a cyclical character, must be pursued continuously, and, above all, must be sensitive and responsive to consumer needs.

The Future

As tight reimbursement policies and rising operating costs have made it challenging to prosper solely on a spine surgeon’s professional services, some surgeons are beginning to supplement their income by competing for the facility and ancillary components of health-care spending. A growing number of spine surgeons have found profit opportunities by investing in diagnostic imaging, physical therapy, and even ambulatory surgery centers (ASCs). However, federal legislation commonly known as Stark Laws essentially prohibits referral of Medicare and Medicaid patients to diagnostic imaging and physical therapy facilities in which the physician has ownership interests.12 Restrictions arising from Stark Laws generally do not apply to a surgeon’s investment in an ASC. But since ASCs by definition do not allow for overnight stays, a spine surgeon’s ability to utilize ASCs is severely limited. Recently, some spine surgeons have begun investing in surgical hospitals and even hospitals that specialize in treating disorders of the spine. As with ASCs, surgeon ownership of hospitals is generally exempt from Stark Laws. The sheer magnitude of the investment that is required to develop a surgical hospital is daunting and necessitates the contribution of many surgeon and/or nonsurgeon partners. However, the profit potential is also significant. Finally, ownership of a hospital empowers the surgeon to ensure high-quality patient care and achieve greater professional productivity by establishing operational efficiency in the hospital.13 The physician-owned hospital will be able to respond favorably to payment bundling, which has already been initiated by Medicare in pilot programs. Under this model, all payments for a certain procedure are predetermined and divided by the hospital and the physicians who are caring for the patient. This type of payment plan gives physicians and hospitals incentives to make cost-based decisions. Opponents of payment bundling believe that such incentives may be harmful to patient care and may stifle medical innovation.14

Summary

The economics of medical and surgical practice is in transition. No longer can surgeons function independently or passively accept practice inefficiencies and cost-ineffective procedures that were tolerated in the past. No longer can all facilities afford to support all specialty services or the equipment and supply overhead costs of specialty, particularly spine surgical, care. Cost cannot be ignored. No longer can data be primitive and routine treatment outcomes ignored. Practice solvency cannot be assumed simply on the basis of technical training or past success.

Medicine faces an identity crisis: service profession versus corporate business. The pattern for the future is uncertain, but the broad general features are becoming clearer each year. As the environmental forces and structures become defined, necessary professional and business adaptations can be more easily made. However, regardless of the changes in the landscape, several principles should guide the course of a practice:

The economics of spine surgery is the engine that drives the train of the clinical and surgical practice. Attention to detail is essential. Analysis, evaluation, and education concerning market forces and changes are critical to the well-being and survival of the spine surgeon’s practice.

Residents entering a practice should learn about the business of spine surgery with the same intensity that they devote to acquiring knowledge of new medical technology. The practicing spine surgeon should analyze and learn about the business aspects of medicine.

Currently, the U.S. Congress is in the process of producing a health-care reform bill. One major source of contention surrounding the bill is whether or not to include a so-called public option. The public option would expand health-care coverage to some people who are currently uninsured. In addition, it would provide a governmental insurance plan that would compete against private insurers. Proponents of the public option cite decreased health-care costs through competition, whereas opponents believe that such a measure would eventually lead to a more global governmental takeover of health care.15

References

1. Eddy D. Health system reform: will controlling costs require rationing services? JAMA. 1994;272:324-328.

2. Sokolov J.J., Richard C. Schneider lecture. San Diego, CA: American Association of Neurological Surgeons; 1994.

3. Mahar M. Money-driven medicine. New York: HarperCollins; 2006.

4. Pevehouse B.C. Gary Siegel Corporation: 1995 comprehensive neurosurgical practice survey. Park Ridge, IL: American Association of Neurological Surgeons; 1996.

5. Heary R.F., Kaufman B.A., Harbaugh R.E., Warnick R.E. Annual procedural data of United States neurological surgeons: report of the 1999 AANS survey. Park Ridge, IL: American Association of Neurological Surgeons; 1999.

6. Physician Payment Review Commission: Annual report to Congress, Washington, DC, 1993, pp 135–144.

7. Beard P.L. How to negotiate capitation without losing your head. Shawnee Mission, KA: ProStat Resource Group; 1994.

8. Physician network insider. Rockville, MD: United Communications Group; 1994.

9. Cost survey: 2001 report based on 2000 data. Englewood, CO: Medical Group Management Association; 2001.

10. SF-36 health status survey, East Greenwich, RI, Response Technologies.

11. Health status questionnaire (HSQ), Velocity Healthcare Informatics, Minnetonka, MN.

12. 42 U.S.C. § 1395 nn, et seq.

13. Tibbs RE Jr, Pelofsky S, Friedman ES, Blaylock KL: Physician ownership of specialty spine hospitals: neurosurgical focus, Charlottesville, VA, 2002.

14. Galewitz Phil. “Can ‘bundled’ payments help slash health costs?”. USA Today. Oct 2009;26:1A.

15. Adamy J., Yoest P., Hitt G. Reid’s push for public option creates new barriers for bill. The Wall Street Journal. 2009.