Organising for quality improvement and patient safety

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Chapter 10. Organising for quality improvement and patient safety
Ruth Boaden and Gill Harvey

Introduction

The challenge for healthcare organisations is to continue to improve both clinical and managerial processes, while also recognising their interaction. To do this, it is important to understand the roots of both clinical and managerial improvement so that common themes and interactions can be identified.
In this chapter we outline the history and development of quality improvement from both a clinical and managerial perspective, including the influence of industrial approaches to improvement. A number of common challenges are set out that organisations need to address to achieve a whole systems approach to improvement. Specifically, the chapter discusses:
▪ the concepts of quality
▪ quality improvement in healthcare organisations
▪ the challenges for organisations.

Concepts of quality

Clinical concepts of quality

The development of healthcare quality is associated with the profession of medicine as a craft, with quality based almost solely on the skill of the ‘craftspeople’. As outlined by Leggat in Chapter 2, this craft-based approach to professional practice vested the control of quality with individual clinicians more at an implicit level, within the overall scope of their professional practice. Consequently, the competence of individual practitioners is a major contributor to the delivery of high-quality care, something that has traditionally been regulated through controlling entry into the profession and upholding standards of professional education.
The influence of the craft-based model is apparent in some of the early approaches to quality evaluation in medical practice. For example, in outcome-related morbidity and mortality studies, clinical case conferences and the early introduction of medical audit, the emphasis was on closed discussions about quality and standards, typically through applying peer review methods (Harvey 1996). As quality became a more prominent feature in healthcare policy, so too more formal requirements for doctors to engage in quality and audit emerged, for example through the mandatory introduction of medical audit in the UK in the late 1980s (Department of Health 1989). For some doctors, these changes were seen as a threat to the traditional craft-based organisation of medical work, resulting in resistance to medical audit and distinctions being drawn between audit as an internal, peer review activity and audit as an external, regulatory mechanism (Shaw 1980).
Throughout these developments, a number of prominent clinicians have challenged traditional ways of thinking and pioneered developments in medical quality evaluation and improvement. As early as 1916, Ernest Codman, a US surgeon, used and published the ‘ends results’ system of auditing surgical care (Codman 1916). In the 1960s and 1970s, Avedis Donabedian went further, presenting quality as a multidimensional concept, influenced not just by the technical quality of care, but also by features of the interpersonal relationship between doctor and patient and by the physical amenities of care (Donabedian 1966). He is perhaps best known for his structure–process–outcome model of quality.
More recently, influential figures such as Don Berwick have led the way in calling for a move beyond medical audit towards more improvement-based approaches to quality (Berwick 1992) largely because of perceived failures to act on the results of audit to achieve meaningful change. In refocusing efforts towards the action phase of audit, the medical profession needs to look beyond its immediate sphere of knowledge and experience defining and measuring standards and criteria, towards more general theories of organisational change and industrially based approaches to quality improvement. As such, the narrow evaluation of practitioner performance needs to be widened to a more patient/client-focused view of quality, with clinicians taking on a so called new set of ‘clinical skills’, including skills in teamworking, process analysis, guideline development and collaborative working with patients, managers and other professional colleagues (Berwick et al 1992).
Other professional groups in healthcare have been less influenced by the craft-based model of practice, largely as a result of their position in the professional hierarchy relative to medicine. The nursing profession, for example, had their own pioneer of quality and standards in the early work of Florence Nightingale. However, early developments in nursing quality evaluation were largely focused on methods of external monitoring, through the development and application of quality indicators and measurement instruments (Harvey 1996). Such developments were superseded by more practitioner-based methods that typically involved local teams of practitioners working together to identify and work on topics for improvement. These approaches had more in common with industrially based approaches such as quality circles, although sometimes failed to become integrated within overall organisational systems for quality management (Morrell et al 1997). More recent clinically focused initiatives such as practice development in nursing that aim to transform the context and culture of care (McCormack et al 2004) may have the same effect.

Approaches to clinical quality improvement

More recently, developments emanating from the evidence-based medicine movement and from public inquiries into major healthcare failures have introduced a number of new concepts to the field of clinical quality, which may have the potential to create better integration with organisational quality. The evidence-based practice agenda, with its focus on synthesising existing research through systematic review methods, has contributed to the development of clinical guidelines, described as ‘systematically developed statements to assist practitioner and patient decisions about appropriate healthcare for specific clinical circumstances’ (Institute of Medicine 1992, cited in Duff et al 1996:888). A key defining attribute of clinical guidelines is that they should be based on available research evidence (Duff et al 1996) and the focus on distilling evidence of clinical and cost effectiveness into recommendations for clinical practice is an attempt to standardise care, within the operations management methods outlined by Leggat in Chapter 2. However, despite the extent of investment in guideline development, evidence to date suggests that their impact on actual practice and patient outcomes is variable (Grimshaw et al 2004), highlighting the challenges and complexities involved in translating evidence into practice.
Care pathways are another tool that has been applied in healthcare in an attempt to standardise processes of care delivery (see Claridge & Cook, Chapter 4). Pathways have been used in different ways, for example as a way of translating national guidelines into local practice or as a way of mapping ideal processes for specific care groups. Typically they are presented as structured, multidisciplinary plans of care designed to support the implementation of clinical guidelines and protocols, providing guidance about each stage of the management of a patient with a particular condition, including details of both process and outcome. They aim to improve continuity and coordination of care and enable more effective resource planning, as well as providing comparative data on many aspects of quality of care. Claims made are that they reduce variation and improve outcomes (Middleton et al 2001).
Clinical governance, defined as the ‘action, the system or the manner of governing clinical affairs’ (Lugon & Secker-Walker 1999:1), developed as an overall strategy within a policy on quality in the UK’s National Health Service (NHS) (Department of Health 1989). After a high-profile failure of care in a hospital providing paediatric cardiac surgery services that highlighted organisational shortcomings (Kennedy 2001), statutory changes were introduced to impose a legal duty of quality on the chief executives and boards of NHS organisations, for the first time creating a corporate responsibility for the quality of clinical care. The significance of this is apparent in cases where poor clinical quality is observed and the boards of healthcare organisations are held to account for this, as opposed to individual clinicians or clinical teams, as illustrated by the case study in Box 10.1 later in the chapter.
Box 10.1

In the UK National Health Service (NHS), as in many other healthcare systems across the world, explicit performance monitoring and management by central government is now commonplace. NHS organisations are subject to an annual performance rating, determined by a composite measure of a number of key performance indicators, including financial and waiting time targets, alongside broader measures of performance such as staff and patient survey data.
One hospital providing acute services was subject to a special investigation by the external regulator for healthcare standards in England and Wales (the Healthcare Commission) following two outbreaks of clostridium difficile infection, each of which resulted in 19 patient deaths. The investigation report (Healthcare Commission 2006) highlighted the failure of senior managers to prioritise infection control, as illustrated by their decision not to set up isolation facilities for infected patients, despite the advice of infection control specialists. This decision was attributed to the management’s concern at the cost of establishing an isolation ward and the knock-on effect this would have on achieving their key performance targets. The investigation team were particularly critical at the time of the second outbreak of infection, that the organisation’s leaders failed to learn from the first outbreak and remained focused on other targets at the expense of managing clinical risk. This is reflected in the following remarks made in the official report of the investigation.
‘Following the first major outbreak, the trust’s leaders chose to implement some changes but none that might compromise their strategic objectives. They failed to bring the second outbreak quickly under control because they were too focused on the reconfiguration of services and the meeting of the Government’s targets, and insufficiently focused on the management of clinical risk. It took the involvement of the Department of Health and national publicity to change their perspective … The failure of the trust to implement the lessons from the first outbreak, combined with a dysfunctional system for governance which did not incorporate the assessment of risk into its decision making, nor make the board aware of the significance of the outbreaks, meant that it took longer than it should to control the second outbreak. There was a serious failing at the highest levels of the trust to give priority to the management of the second major outbreak. The trust followed neither the advice of its own infection control team nor that of the Health Protection Agency. We are clear that this failing is on the part of the trust and its incorrect interpretation of national priorities. It is our conclusion that the approach taken by the trust compromised the control of infection and hence the safety of patients. This was a significant failing, and we would re-iterate to NHS boards that the safety of patients is not to be compromised under any circumstances.’ (Healthcare Commission 2006:9)

In summary, developments in clinical quality have been professionally led and reflect the different traditions and ways of working within the profession. As a consequence, a range of healthcare definitions and ‘dimensions of quality’ have developed (see Table 10.1). Over time, there has been a move away from uniprofessional, clinical quality initiatives towards more multiprofessional, patient-centred models that are integrated within wider organisational structures and processes. This, in turn, has led to increasing awareness and application of some of the industrially based approaches and techniques that are described in the next section.
Table 10.1 Definitions of healthcare quality
Donabedian (1987) Maxwell (1984) Langley et al (1996) Institute of Medicine (2001)
• Manner in which practitioner manages the personal interaction with the patient
• Patient’s own contribution to care
• Amenities of the settings where care is provided
• Facility in access to care
• Social distribution of access
• Social distribution of health improvements attributable to care
• Access to services
• Relevance to need
• Effectiveness
• Equity
• Social acceptability
• Efficiency and economy
• Performance
• Features
• Time
• Reliability
• Durability
• Uniformity
• Consistency
• Serviceability
• Aesthetics
• Personal interaction
• Flexibility
• Harmlessness
• Perceived quality
• Usability
• Safety
• Effectiveness
• Patient centredness
• Timeliness
• Efficiency
• Equity

‘Industrial’ concepts of quality

The concept of ‘quality’ in industry can again be argued to have developed from early models of production management (see Leggat, Chapter 2) but was formalised through Shewhart’s work on statistical process control (SPC) in the 1920s (Shewhart 1931) with the result that ‘the management of quality acquired a scientific and statistical foundation’ (Kolesar 1993:319). Many of the concepts of SPC are now being applied in healthcare with evidence that ‘SPC is a versatile tool which can help diverse stakeholders to manage changes in healthcare and improve patients’ health’ (Thor et al 2007:387).
The concepts of quality then were developed by a number of key figures (‘gurus’). Four in particular stand out:
1. W Edwards Deming developed a 14-point approach (Deming 1986), his management philosophy for improving quality and changing organisational culture. He was responsible for developing the concept of the PDCA (Plan–Do–Check–Action) cycle (more often referred to in healthcare as the Plan–Do–Study–Action (PDSA) cycle) (Langley et al 1996) (see Warburton, Chapter 9).
2. Joseph Juran (Juran 1951) focused on the managerial aspects of implementing quality and argued that by reducing statistical variation and therefore improving quality, productivity and competitive position is improved. He promoted a trilogy of quality planning, quality control and quality improvement and maintained that providing customer satisfaction must be the chief operating goal.
3. Philip Crosby’s philosophy is summarised as: improving quality reduces costs and raises profit; he defined quality as ‘conformance to requirements’ (Crosby 1979:15). He too had 14 steps to quality and his ideas were very appealing to both manufacturing and service organisations. Best known for the concepts of ‘do it right first time’ and ‘zero defects’, he believed that management had to set the tone for quality within an organisation.
4. Armand Feigenbaum (Feigenbaum 1961) defined quality as a way of managing (rather than a series of technical projects) and the responsibility of everyone. His major contribution was the categorisation of quality costs into three: appraisal, prevention and failure, and his insistence that management and leadership are essential for quality improvement. His work has been described as relevant to healthcare (Berwick 1989).
Until the 1980s most of the emphasis on quality improvement, and most of the empirical utilisation of the associated techniques, was within the manufacturing industry. However, the field of ‘service quality’ developed initially from a marketing focus (Groonroos 1984) but relatively little attention is paid explicitly to the ‘service’ aspects of healthcare quality. This is despite the fact that many of the philosophies that underpin industrial quality improvement and the techniques that are associated with it are increasingly being applied in the healthcare sector in both the US and Europe.
During the same period there was also an increasing emphasis on overall organisational approaches to quality improvement, such as total quality management (TQM): a ‘set of powerful interventions wrapped in a highly attractive package’ (Hackman & Wageman 1995:339). Its attractiveness may have been its apparent simplicity; it offers ‘a unified set of principles which can guide managers through the numerous choices [open to them] or might even make choosing unnecessary’ (Huczynski 1993:289). Similar claims have been made for other packages of improvement such as business process re-engineering (BPR) (McNulty & Ferlie 2002).
Other techniques that are also described as approaches to quality improvement include six sigma, an improvement approach initially developed by Motorola in 1987. A sigma score represents the amount of variation in a process, and the term ‘six sigma’ refers to a process that has at least six standard deviations (6σ) between the process mean and the nearest specification limit, that is, a defect rate of 3.4 parts per million. Many argue that six sigma is both a set of improvement tools and an overall philosophy, with the tools ‘strikingly similar to prior quality management approaches’, although the way in which six sigma is implemented is claimed to ‘represent a new organisation structural approach to improvement’ (Schroeder et al 2007). The evidence for applying six sigma in healthcare is limited (Sehwail & DeYong 2003) and often methodologically weak with studies based on the assumption that six sigma can be applied in healthcare, rather than whether it is appropriate.
The concepts from lean thinking based on the Toyota Production System (Womack & Jones 1996) have become popular recently in healthcare. Although there are now reviews of its implementation in the public sector (Radnor et al 2006), including health (Kollberg et al 2007), there is as yet little systematic evaluation of its impact.
Pause for reflection

Attempts to improve quality are often instigated because they are the latest ‘fashion’ or reputed to have a significant impact. Is this an appropriate way to improve quality? What factors need to be taken into account before adopting an approach already tried elsewhere?

Quality improvement in healthcare organisations

In many countries healthcare provision is part of the public sector, and this raises new challenges for quality improvement. Compared with the private sector, public healthcare can be characterised by:
▪ the range and diversity of stakeholders
▪ its complex ownership and resourcing arrangements
▪ the professional autonomy of many of its staff (Pollitt 1993).
Many believe that healthcare systems are ‘uniquely complex’ (Benneyan et al 2004) but argue that this does not mean that quality improvement approaches are irrelevant (Silvester et al 2004

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