Communication

Published on 03/05/2015 by admin

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Chapter 3 Communication

KEY POINTS

EFFECTIVE COMMUNICATION

Effective communication is at the heart of quality health care. In radiography a considerable part of the working day is spent relating to others. Given the technical nature of radiography it is possible that practitioners may misjudge the amount of time spent in face-to-face contact and seriously underestimate the effect their own behaviours may have on the way the service users respond to and perceive the care received.

Effective communication significantly improves health outcomes by:

Department of Health policies and the National Institute for Health and Clinical Excellence (NICE) all stress the importance of empowering users and the need to achieve a ‘patient-centred focus’ in all aspects of the health service. Most patients will trust that imaging practitioners will have the correct knowledge and skills to operate the equipment and produce optimal images (unless their actions and behaviour signal otherwise!). It is often the practitioner’s interpersonal behaviours that the patient will consider when asked to assess the quality of the care received.

Learning to communicate effectively should be valued as a core clinical skill for all healthcare practitioners if service provision is to have a user orientation.

Much of the research over the past three decades suggests that when healthcare professionals use appropriate levels of eye contact, nods and gestures whilst maintaining an open posture they are regarded as more interested, empathetic and warm by their patients. Patient satisfaction, understanding and resultant concordance with the requirements of their healthcare interventions can improve when practitioners have displayed supportive, empathetic non-verbal behaviours.

Therefore, it is important that we are aware that non-verbal behaviours can serve to reinforce, regulate, qualify or replace verbal communication and show our patients and colleagues we are genuinely interested in them as individuals, however short our interactions may be.

Effective communication is essential in the interaction between staff and patients in order to maintain radiographic quality. By communicating effectively a patient’s voluntary and involuntary movements can be minimised, thus reducing the need for repeat imaging and thereby complying with the IRM(E)R regulations (2000).

NON-VERBAL COMMUNICATION

Non-verbal communication displays our feelings and emotions and may demonstrate aspects of our personality and attitudes. It is often the unconscious expression of the ‘truly human’ part of us. Non-verbal signals have little or no meaning in themselves but they can acquire significance in particular contexts.

If effective communication is to occur, the non-verbal contribution to the interaction plays a critical role in the way messages are received and interpreted.

Consider the occasions you may have said something like: ‘It’s not what he said but the way he said it!’ This implies a conflict between verbal and non-verbal communications and confusion in the interpretation. This may lead to an inappropriate response and/or behaviour. On the whole, non-verbal signals tend to be spontaneous, although of course if premeditated thought is given some behaviours can be ‘stage-managed’. Non-verbal signals are often sent out and interpreted without conscious knowledge but the so-called ‘body language’ is often more representative of what the sender is trying to communicate than the spoken or written word.

EXAMPLES OF NON-VERBAL BEHAVIOURS

Facial expressions

The face can communicate:

Facial expressions and eye contact can be used to start and sustain communication by showing interest in the individual and the conversation, but they can also be responsible for causing the cessation of an interaction.

The face can respond instantaneously, providing immediate feedback to others. This may be useful in certain situations where demonstrating empathy, concern and understanding to your patients is important. However, consider the messages that may be perceived if practitioners display uncontrolled, inappropriate facial expressions when faced with offensive body odours or unexpected, unpleasant visual information in the course of their work.

Emotional expression is under voluntary control and can be artificially manipulated, with the face demonstrating intensification or reduction of the emotion. In reality, trying to distinguish people’s emotions from their facial expressions is often more difficult than we imagine because some people are capable of masking their true emotions. Social and cultural norms may distort expression of emotion (Fig. 3.1).

It is possible people may not actually know what their facial expressions are displaying but by showing you have ‘listened to their non-verbal cues’ you have given the patient, in a supportive way, an opportunity to confirm or deny any concerns.

However, it is important to remember that it is relatively easy to lie with the face – most people can fake anger or surprise with relative ease and patients are often astute enough to sense a false, frozen smile that is not genuine in nature!

Touch

Touch is one of our five senses and is used to gather much information in life. Bodily contact is the most basic way that humans can convey their attitudes to another. When we are babies and children we tend to touch others by tickling, slapping, pinching, sucking or patting much more than we do as adults. As we mature we tend to reduce these behaviours as facial expressions and gestures take over the role served by touch.

Touch can communicate the following:

Many factors influence the meaning of touching behaviour and, of course, as part of your work in radiography you will be required to touch complete strangers when positioning them for their investigation. It is vital to reflect on the potential messages conveyed via your hands.

Although it may not be common practice in radiography, it is possible that if you shake hands when introducing yourself to the patient initially you may have ‘broken the touch barrier’ and thismakes further touching behaviour more acceptable to the patient (Fig. 3.4).

There has been much debate about the therapeutic use of touch in the healthcare environment. In Western societies the sexual connotations associated with its use are probably the biggest obstacle to the beneficial application of touch. Although a potentially powerful way of conveying an empathetic response to another individual’s situation, the role of touch is very complicated. It should be used sparingly, giving careful thought to the potential for misinterpretation, especially given the cultural, social and gender variations of acceptability.

During the course of your work, for example if the patient is upset and it seems appropriate to demonstrate empathetic support by using touch, it is preferable to confine this to a light placement of your hand on their shoulder or upper arm. It is also important to monitor the recipient’s non-verbal response to this gesture and if there are any signs of discomfort then it is probably pertinent to remove your hand.

Listening

Listening is fundamental to everyday basic communication; it is something we all do when we are interested or concerned about a person. One of the highest compliments we can pay to another is to give our full attention by actively listening. Sadly, although a primary skill incommunication, it is probably the least exercised activity!

What people look for when determining whether they have been listened to is not another’s ability to reiterate their words (they are not looking for a ‘tape-recorder’) but some demonstration that the other person has understood their physical, psychological and emotion messages as well. An empathetic response requires active listening.

Empathy means:

Empathy should not be confused with sympathy, which is a feeling of pity. Whilst some of us can demonstrate empathy more naturally than others it is a skill that can be learnt and incorporated into our style of interaction so that, ultimately, it becomes a genuine response. Self-disclosure can be useful in some situations to show you have a good understanding of what the person is experiencing, but it is important to ensure that you do not make the person feel their own experience is not important.

Using ‘active listening’ (Fig. 3.6) and empathy can help your interactions by:

It may also help to reduce your prejudices and stereotypical assumptions about others.

THE PRACTICAL APPLICATION OF VERBAL AND NON-VERBAL COMMUNICATION IN DIAGNOSTIC IMAGING

The spoken word is very important in radiography as it gives information and permits an exchange between individuals, but, as shown above, it must be linked integrally with non-verbal communication.

The patient’s journey through the department can be divided into three parts:

RECEIVING THE PATIENT

This initial stage of an examination consists of greeting and identifying the patient and conversing in a general manner to put her at ease. A member of the clerical or radiographic staff may carry out the greeting of the patient on entering the department (Fig. 3.7).

Greeting the patient

It is vital to gain a patient’s trust in the first few interactions; therefore the member of staff should be correctly attired and maintain a social distance whilst establishing eye contact (Fig. 3.8). Remember also, when calling patients from a waiting area, that speaking too close to a person may appear intrusive; too far away can seem very cold, impersonal and unfeeling. The patient should be called by title and family name, for example Mrs. Smith. If there is more than one person with the same name then it may be necessary to use a first name to clarify the patient’s identification. It is important not to shout from the doorway of the X-ray room or down a corridor as this can breach the patient’s confidentiality. It may also be necessary to assist the patient to stand or walk, or she may be in a wheelchair and unable to move independently.

Confidential questioning

Any confidential questions required for identification of the patient (name, age, address) must be asked with due consideration to the patient’s right to privacy, e.g. in a changing cubicle (Fig. 3.9). There are usually signs in the waiting areas to remind female patients that if there is a possibility of pregnancy they should report it to a radiographer. However, to exclude pregnancy, female patients may also need to be asked about their menstrual cycle. The practitioner will now be working within the patient’s ‘personal space’ and should be aware of some people’s anxiety related to this.

Preparing the patient prior to the examination

Asking someone to undress can be embarrassing to members of the opposite sex or different age groups and therefore this must be carried out with sensitivity (Fig. 3.10). The instructions must be precise so that the patient does not get confused and anxious, but should not be delivered in a ‘military style’. Conversely, communicating in a reticent manner can give the impression of unreliability and lack of confidence, which may introduce a barrier to the interaction. The patient must also be given instructions on what to do when ready. It is essential that the patient is not asked to wait in public areas in a state of undress where she may feel uncomfortable.

Preparing the room prior to the examination

Always prepare the X-ray room and equipment prior to carrying out the examination (Fig. 3.11). Consider the nature of the environment in which you work. Although as you become more experienced you may not perceive the technology as being anything other than ‘a means to an end’, for many of your patients their visit may be their only experience of diagnostic imaging. For some, the equipment and procedures can lead to considerable anxiety. Fear of possible pain and of the unknown, as well as apprehension of what the results may reveal, can add to a patient’s stress. Using good observational skills to monitor your patient’s non-verbal behaviours can help determine her needs during the procedure. Pre-procedure information about the investigation is helpful, but supportive interaction between staff and patient during the procedures can facilitate a significant decrease in anxiety levels.

INTERACTING WITH THE PATIENT DURING THE EXAMINATION

A patient entering the X-ray room may find the equipment quite daunting so the practitioner must realise that the patient may not be actively listening to instructions (Fig. 3.12). Therefore, it is essential to use gestures as well as words toindicate what is required. It is also necessary to use plain language and not technical jargon.

The practitioner will now be working within the ‘intimate zone’ so it is important to fully inform the patient, before commencing the procedure, about exactly what you will need to do in terms of touching her body and what actions are needed from her in order to obtain an optimal image. By inviting the patient to position herself wherever possible, any embarrassment associated with your touch can be reduced (Fig. 3.13).

Positioning the patient it is an ideal opportunity to make her feel at ease with general conversation. During early days of learning clinical skills it is possible that the technical aspects of positioning equipment and patient may overshadow the use of effective communication. Giving clear explanations of what is required is unlikely to take any longer than trying to manipulate an uninformed, rigid, anxious or embarrassed patient into the optimal position for the image capture. The patient may also need instructions on breathing techniques (e.g. halted inspiration/expiration). A practice of the required technique before the exposure often saves errors andpossible repeat images being required due to movement unsharpness.

DEALING WITH DIFFICULT OR AGGRESSIVE PATIENTS

In 1999 the Department of Health launched a policy of ‘zero tolerance’ towards intimidation and violence shown to NHS staff members by the general public in the healthcare setting. It should be remembered that all patients have the potential to be aggressive or difficult, not only the inebriated or the overtly psychologically disturbed. The key to diffusing the situation is to become proactive rather than reactive in the reduction of triggers for the unwanted behaviours.

The type of ‘welcome’ received by the patient on arrival in the department can defuse potentially difficult situations.3 There are many reasons for escalating aggressive behaviour including:

The method of reduction appears simple; however, life is not perfect and strategies must be put in place to deal with the aggression demonstrated:

INTERPROFESSIONAL WORKING

Your practice will show that there are many other healthcare disciplines with which an imaging practitioner may have a working relationship, and almost every user who seeks medical care interacts with more than one health professional. For some patients, the needs arising from their diagnosis require complex interprofessional collaboration. Problems with interpersonal communication across the different health or social care settings can have a profound impact on the user’s experience of care.

The NHS modernisation agenda emphasises the importance of collaborative and partnership working at all levels of the organisation. The Department of Health promote the inclusion of the service user as an active member of the healthcare team.

Headrick et al4 suggest the following barriers to interprofessional collaboration:

A multidisciplinary healthcare team is no different to any other group in society. According to Tuckman5 a team passes through various stages (forming, storming and norming) until it reaches a performing stage and a possible phase of adjourning. During the formation there will be the inevitable vying for position and conflict of ideas until the group settles down and performs the required task.

Headrick et al 4 highlight that improvements in health outcome are likely to occur if relevant practitioners (and users) are brought together to share knowledge and experiences as a means to agree what improvements are needed. These agreedgoals can be tested in practice and are more likely to result in measurable improvements for patients than concentrating on what appear on the surface to be irreconcilable professional differences.

Quality teamwork and effective interprofessional collaboration share many characteristics:

Technological advances and the need for cost containment, whilst delivering improved quality and responsiveness of service provision to meet the demands of users, has meant that many NHS staff have had to adapt to changes in skill mix within their discipline. Health reforms have resulted in the adjustment of staff roles and the introduction of new roles or new types of workers, such as Assistant Practitioners.

If we are to provide a quality service for our users, especially at this time of NHS modernisation, it is important that we work hard to minimise the possible impact of interprofessional barriers. One of the major keys to effective collaboration and teamwork is effective interprofessional communication. If high quality care is to be offered by health and social care practitioners, communication must be viewed as a skill, which requires constant attention from each individual.